diff --git a/README.md b/README.md
index 20cc20d..dba6e94 100644
--- a/README.md
+++ b/README.md
@@ -8,7 +8,7 @@
 
 | 💖 Sponsored by | |
 |:------------:|---|
-| <a href="https://rime.ai/" target="_blank"><img src="https://cdn.pyke.io/0/pyke:ort-rs/docs@0.0.0/sponsor-identity/rime.svg?_0" alt="Rime.ai"/></a> | Authentic AI voice models for enterprise. |
+| <a href="https://rime.ai/?utm_source=pykeio&utm_campaign=ort&utm_medium=readme" target="_blank"><img src="https://cdn.pyke.io/0/pyke:ort-rs/docs@0.0.0/sponsor-identity/rime.svg?_0" alt="Rime.ai"/></a> | Authentic AI voice models for enterprise. |
 
 </div>
 
diff --git a/docs/components/Sponsors.tsx b/docs/components/Sponsors.tsx
index 182a1e1..a5e0009 100644
--- a/docs/components/Sponsors.tsx
+++ b/docs/components/Sponsors.tsx
@@ -13,7 +13,7 @@ export function TocSponsors() {
 
 	return <>
 		<div>
-			<a href='https://rime.ai/' target="_blank">
+			<a href='https://rime.ai/?utm_source=pykeio&utm_campaign=ort&utm_medium=docs' target="_blank">
 				<img src={`https://cdn.pyke.io/0/pyke:ort-rs/docs@0.0.0/sponsor-identity/rime-${resolvedTheme}.svg`} alt='Rime.ai' suppressHydrationWarning />
 			</a>
 			<p style={{ color: 'var(--gray-11)', fontSize: '0.7rem' }}>Authentic AI voice models for enterprise.</p>